The key to building a successful brand today is to let your customers help create it. In other words, to provide precisely what the core of your target audience tells you they want most.

We'll help you develop marketing strategy and targeted communications programs based on what proves most effective - right now. From social marketing, to re-branding, to highly innovative ad campaigns. Want to create a brand with greater relevance and better sales? We're ready. Enter »

Four free tools for monitoring your social marketing – beyond Facebook Insights.

Posted by: James Welborn on January 27, 2012

OK, by now you’ve got a social media marketing program up and running for your brand. You’ve also discovered Facebook Insights. It’s right there on your brand’s Facebook page, so it’s a no-brainer to explore. You might be content to leave it at that, but there are other significant resources to find out who’s talking [...]

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Seven steps to improve social media marketing ROI in 2012.

Posted by: James Welborn on January 20, 2012

ONE: RE-THINK YOUR STRATEGY. For many brands, there’s still an unwavering focus on fan count (the number of likes) on both Facebook and Twitter. While everyone enjoys having a big community, and growing numbers to report to management, it’s much more important that fans you do have stay engaged over time. No product or service [...]

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