• 
• 
• 
• 
• 

Merryvale

"In the wine business, 99% of marketing efforts all look the same. Particularly when it comes to print and online advertising. To see this, all you have to do is look through any issue of Wine Spectator. Right out of the gate, Indelible Branding impressed me with their understanding of the category, and the need to be innovative.

Instead of developing communications designed to make the brand owners happy, we began with a strategy that would appeal to the heart of our target audience. The principals at IB helped everyone understand that it's not really about our wine brand – it's the consumer's experience with the brand that matters most. The trick was bringing that experience to life in a way that stands out, and resonates with the target audience.

That's precisely what we did with the campaign they developed for Merryvale, which we're extremely pleased with. IB also stressed the importance of marketing via social media back in early 2008 – before everyone jumped on that bandwagon. The only real trouble is they have more ideas than we have a budget for – but with any luck that will change over time.

Indelible Branding is my go-to resource for cutting-edge marketing and social media expertise."

Chris O'Gorman
Marketing Director
Merryvale