• How good is your strategy?
• Today isn't yesterday.
• Why most marketing doesn’t work.
• You can't win without a tribe.

You can't win without a tribe.

To establish a successful brand is to create a tribe around it. A collection of individuals who believe they gain something intangible through association with particular products. Think Apple or Harley or Fender Musical Instruments.

Everything your company does affects the way people perceive your brand. Your web site. Your Facebook and Twitter pages. Your logo. Your level of customer service. Your environmental record. Your appearance in the news. And certainly your social marketing, too.

Where many brands drop the ball is neglecting to develop smart content strategy for social media. It's easy enough to create Facebook and Twitter pages - but without a plan for content, it's entirely hit or miss.

The more you know about your target audience, the easier it is to create a positioning and brand personality they'll respond to. An image that works for them. A tribe they want to be a part of.