The City of Oakland Contest


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We created Oakland's first social marketing program, based on extensive research with evangelists. The 'I Choose Oakland' contest we created brought in thousands of new fans. The contest culminated with a 'real world meets virtual' community event - something that's often overlooked in social marketing.

Mayor Jean Quan attended, and people took advantage of the opportunity to meet in person - not just online. We love thinking outside the box (and the web) when it comes to social media.